March 7th 2003
Amy’s Kitchen Celebrates 15th Anniversary
Debuting New Lines and Adding New Varieties to Favorites
New Salsas and Refried Beans, Plus New Soup, Bowls, Toaster Pops and Pizza

Santa Rosa, California - Amy's Kitchen, the nation's top-selling producer and brand of frozen natural and organic vegetarian entrées, canned soups and jarred sauces, adds new lines: refried beans and salsa. In addition the company is launching line extensions to its growing array of great-tasting, convenient fare, including new soups, bowls, toaster pops, snacks and a new pizza. All of these new products will debut at Natural Products Expo West, in Anaheim, California, March 7-9, 2003. Amy’s booth number is 3573.

New Grocery Items
In the dry grocery lines, Amy’s introduces three new salsas, three refried beans and two new soups.

Salsa
Amy’s new organic salsa comes in three flavors: Mild, Medium, and Black Bean and Corn. All three salsas are made with fresh tasting sweet organic vine ripened tomatoes and packaged in 15.5-ounce jars. Amy’s new salsas are flavorful and delicious as a dip or with Mexican food or to enliven any meal.

Refried Beans
Further expanding the Mexican style food offerings, Amy’s introduces Organic Refried Beans in three varieties: Traditional Refried Beans, Refried Beans with Chilis, and Refried Black Beans. Amy’s Refried Beans are available in 15.4-ounce cans.

Soups
Amy’s is adding two new varieties to its popular line of canned soups: Alphabet Soup (a favorite among kids) made with organic tomatoes, vegetables and alphabet pasta, and Butternut Squash Soup, a velvety blend of organic butternut squash that can be eaten as is or used as a base for more elaborate recipes. Both soups are made with 100% organic ingredients. Amy’s new soups are available in 14.1-ounce cans, are ready to eat, and can be prepared on the stovetop or in the microwave.

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Amy's Kids Meals! Recently Amy’s got a letter from a mother who asked if Amy’s would please make special meals for children. So in response to her letter many similar requests, Amy’s is offering “Amy’s Kids Meals,” made with special “kid appeal” in child-sized portions. Of course, the ingredients are natural and organic and no meat, fish, poultry, eggs or peanuts are used. >> Click here!