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October 2007
Amy’s Kitchen Launches New Line of Microwavable Cereals at Expo East
Amy’s also adds a new Kids Meal, two new Tamales, and a Gluten/Dairy-Free Pizza as well as five new Light in Sodium frozen products
Santa Rosa,
California - Amy's Kitchen, the nation's top-selling brand of natural
and organic
convenience foods, is pleased to debut a new line of hot cereal bowls—Oatmeal,
Cream of Rice,
Steel Cut Oats, and Multi-Grain —at Expo
East Show, September 27 - 29, 2007, in Baltimore
at the Baltimore Convention Center. Amy’s will also be sampling
a new Kids Meal (Mexican
Quesadilla with Rice & Beans), two new tamales (Black
Bean Tamale Verde and Cheese Tamale
Verde), and its newest single serve pizza (Non-Dairy
Cheeze Rice Crust Pizza). Amy’s expanded
Light in Sodium frozen products will be on display at the booth.
Visit Amy’s Kitchen at Booth
#3413.
Hot Cereal Bowls
Shipping Nov 2007
Rain, snow or shine, hot cereal is the breakfast for all seasons.
There’s nothing quite as
comforting and nourishing as waking up to a steaming bowl of hot
cereal. In the frantic morning
rush, you don’t always have time for the slow cooking that
brings out the essential goodness of
the grains. So Amy’s has done it for you. We’ve even
sweetened the cereal with the pure and
delicately flavored organic agave nectar,* so you can naturally sweeten
up your cereal and your
day. For breakfast or a healthy snack, just heat and enjoy as
is or add your favorite toppings.
*This organic sweetener, made from the agave plant.
NEW Oatmeal
Hot Cereal (9.0 ounces, SRP: $2.29)
Amy’s mom’s favorite breakfast is old-fashioned rolled
oats, which
inspired us to create this tasty oatmeal bowl. Amy’s oatmeal
is cooked
to perfection to create that familiar blend of textures: smooth and
creamy with just enough definition. Amy’s oatmeal is more than
mere
comfort food. Oatmeal is a good source of fiber and iron, with no
cholesterol. So take a minute and comfort yourself.
NEW Cream of Rice Hot Cereal (9.0 ounces, SRP: $2.29)
When Amy was a baby she was very particular about what foods she
would eat. However, there was a brand of cream of rice that Amy truly
liked. There was just one problem--it wasn’t organic. Now,
20 years
later, Amy’s has created a gluten-free cream of rice cereal
made from
organic brown rice. Amy’s Organic Cream of Rice Hot Cereal
Bowl is
a soothing way to satisfy your morning hunger. It’s smooth
and creamy
with a delicate flavor that Amy still loves today.
NEW Steel Cut Oats Hot Cereal (9.0 ounces, SRP: $2.29)
Steel-cut oats, also known as Irish or Scottish oats, were first
domesticated in Europe 3,000 years ago and became the staple crop
of
people in those regions. Now Amy’s is bringing the tradition
of this
hearty oat into your kitchen. Full of texture and packed with nutrients,
steel-cut oats do not go through the processing steps of rolled oats,
so
they retain more of the nutrients, flavor and texture of the whole
oat
grains. They take more than half an hour to cook on the stovetop,
but
you can heat this hot cereal bowl in only minutes.
NEW Multi-Grain Hot Cereal (9.0 ounces, SRP: $2.29)
Every new day deserves a healthy beginning. Amy’s Organic Multi-
Grain Hot Cereal Bowl is a delicious and satisfying way to supply
your body with the nutrition it needs. This bowl is a blend of seven
organic whole grains carefully selected to provide you with a
nutritious breakfast that’s a good source of fiber and protein.
Amy’s
slow cooking has brought out a wonderful blend of textures while
maintaining the smoothness we all love in a hot cereal. So just heat
up a tasty bowl and reap the benefits.
Pizza
Shipping Nov 2007
NEW Non-Dairy Cheeze Rice Crust Pizza (Single Serve) (6.0 ounces,
SRP: $3.99)
Light tender rice crust topped with dairy-free, soy-based mozzarella
and
ricotta cheezes, and of course Amy's authentic Italian pizza sauce
made
with organic sun-ripened tomatoes and our special blend of herbs.
Gluten free and dairy free.
Kids Meals
Shipping Jan 2008
This newest kid-friendly meal joins two other Kids Meals (Mac n’ Cheese
and Baked Ziti) that
made their debut earlier this year. Kids Meals have special “kid
appeal” and are in child-sized
portions. As is true of all other Amy’s products, the ingredients
are natural and organic and no
meat, fish, poultry, eggs or peanuts are used.
NEW Mexican Quesadilla with Beans & Rice Kids Meals (8.0 ounces, SRP: $4.29)
This is a kids’ meal that Amy truly loves. Quesadillas are
deliciously complemented by Amy's traditional refried beans and
perfectly seasoned Spanish rice. There’s a mouth-watering
chocolate cake for a sweet ending, as well as a page inside the
box for kids to color.
Entrees
Shipping Jan 2008
NEW Black
Bean Tamale Verde (9.0 ounces, SRP: $4.29)
Corn masa tamale filled with tender organic black beans, tomatoes,
onions, zucchini and blended with a tomato salsa. Topped with an
authentic verde sauce of organic tomatillos. Served with a side of
Spanish rice made with organic brown rice. Gluten free/Non-dairy.
NEW Cheese
Tamale Verde (9.0 ounces, SRP: $4.29)
Corn masa tamale filled with Monterey jack cheese and Anaheim
chilies. Topped with an authentic verde sauce of organic tomatillos.
Spanish rice made with organic brown rice and tender black beans
are served on the side. Gluten free.
Light in Sodium
Shipping Nov 2007
Amy’s is pleased to announce light-in-sodium versions of the
following frozen items, with 50%
less sodium than the original:
NEW Light in Sodium Spinach Single Serve Pizza (7.2 ounces, SRP:
$3.99)
Even if you don’t ordinarily eat spinach, you’ll like
this pizza. The light, tender
crust made from organic wheat flour and extra virgin olive oil is
first topped
with our savory Italian sauce made from organic tomatoes. Then we
add
organic spinach blended with feta and sprinkle mozzarella on top.
Delicious
and satisfying.
NEW Light
in Sodium Mexican Casserole Bowl (9.5 ounces, SRP: $4.29)
Amy’s Mexican Casserole Bowl is truly delicious. Drawing on
the rich
Mexican heritage of our California community, Amy’s chef, Fred,
has created a
dish that combines the authentic flavor and ingredients of the traditional
tamale
with the easy eating convenience of Amy’s entrees in a bowl.
It’s made from
organic white corn masa, black beans, sweet golden corn, olives,
tomatoes and
a careful blend of chili peppers and spices.
NEW Light
in Sodium Indian Mattar Paneer (10.0 ounces, SRP: $4.29)
Amy’s mom & dad, Rachel & Andy, met in India and have
many Indian
friends. One of these friends invited them to dinner and they were
so
delighted with the meal that they wanted to share it with Amy’s
customers.
They asked their friend if she would teach our chefs how to prepare
this dish.
After many trials and tastings they came up with Amy’s Mattar
Paneer
Whole Meal. The mattar paneer is made with tender organic peas and
Indian
cheese in an authentic, delicately spiced sauce. Golden carrots,
onions and cumin add flavor and color to the organic basmati rice.
Curried chana masala made with organic garbanzo beans and
sweet organic tomatoes round out this delicious meal that we’re
sure will appeal to all who
appreciate fine Indian cooking.
NEW Light
in Sodium Shepherd’s Pie (8.0 ounces, SRP: $2.59)
Shepherd’s Pie, a long time favorite of English country folk,
brings to mind the
warmth and comfort of a simple, hearty meal eaten after a hard day’s
work.
Amy’s has created a meatless, dairy free and lower fat version
of this
traditional meal. Organically grown vegetables are simmered in a
nourishing
broth and blanketed with fluffy mashed potatoes.
NEW Light
in Sodium Macaroni & Cheese (9.0 ounces, SRP: $2.79)
Amy loves pasta - and the rest of us do too. So Amy's Kitchen began
to
search for a nutritious pasta dish that, like our pot pies, would
be easy to
prepare and popular with both children and adults. We decided on
another
traditional favorite, Macaroni and Cheese made with 100% organic
macaroni
in a smooth cheese sauce. We’re sure you’re going to
enjoy this delicious,
nutritious and convenient meal from Amy’s Kitchen.
About Amy’s
Amy’s is the nation's leading source of natural and organic
convenience food. The market for
organic foods is among the fastest-growing grocery categories, with
sales expanding at more
than 10 percent annually. Now celebrating its 18th year, Amy's is
a family-owned and operated
business based in Sonoma County, California. Its products are available
nationally in natural
foods stores, most supermarkets, select warehouse club stores, as
well as internationally.
Amy's uses certified organic ingredients, including vegetables, grains
and fruits grown without
pesticides. Fats are used sparingly and selectively; all dairy ingredients
are made with
pasteurized rBST hormone free milk and do not contain animal enzymes
or rennet. No dishes
contain meat, fish, poultry or eggs. Amy's products are non-GMO and
do not contain
hydrogenated fats or oils.
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